CZ Web Design
CZ Web design is here to help you and your business grow as we work with you to create a professional website and web presence on the Internet. Not very long ago, a business had the ability to survive and turn a profit by simply setting up a storefront, marketing in the local community, and good customer service. The birth of a Global market called the World Wide Web, large corporations, and other factors in the business environment have contributed to a large shift in this former way of doing business, and it has forced business owners of today to think in a much larger strategy to stay alive. One of these strategies that many have come to realize is the need of maintaining a strong presence on the internet, which includes having a website, social media, search engine optimization and Online Advertising.
The Website - A business's website is the most basic form of web presence and is a must in today’s business world. This is the new storefront and is your business’s brand and message to not only individuals but now the entire world. If a your business needs one thing, it should be a well done website.
Social Media - The next step in a business's web presence usually comes in the form of social media. A business today will typically have a Facebook page and possibly others as well such as Twitter, and Pinterest to promote their web presence along with your brand. Most Social Media platforms are free, so it makes sense to jump on board and reach a greater audience.
Search Engine Optimization - Another aspect of a your businesses web presence is your prevalence on search engine results pages (SERPs) such as Google, Bing, Yahoo etc. Since Google’s search algorithm takes into account many factors, including relevant content and popularity, your website’s ranking on Google is a good indicator of how strong your web presence is. Lockdown appropriate keywords in your field of business and optimize search results to your businesses website or social media.
Online Advertising - Online advertising is available in many types and forms, it can include search engine marketing, online radio advertising, advertising on YouTube, and other vehicles that will increase your web presence. Advertising is generally aimed at encouraging a certain action from the recipient of the message and really aids in boosting a company’s online presence.